If you have followed Quebec fashion media over the past three decades, the name Louise Labrecque will sound familiar. She has styled celebrities, dressed politicians, written bestselling books on personal style, and hosted television shows dedicated to helping everyday people feel confident in their clothes. Today, her legacy lives on through Boutique Avec Style, the Louise Labrecque boutique she co-founded with her daughter. This article looks at who Louise Labrecque is, what her boutique offers, and why her approach to style has stayed relevant for so long.
Who Is Louise Labrecque?
Louise Labrecque is a Quebec-based stylist, image consultant, television host, and author who has worked in the fashion industry for more than three decades. She trained at Collège LaSalle before launching her career as a magazine stylist, and her path from there took some interesting turns.
From Magazine Stylist to Costume Designer
Early in her career, Labrecque began as a fashion stylist for magazines before moving into costume design for advertisements and films, including the Genie-nominated Cruising Bar. That film work gave her a foundation in dressing people for the camera, a skill she later applied to television hosts, artists, and public figures.
After becoming a mother of three, she stepped away from film to focus on fashion, writing fashion and beauty columns for La Presse from 2002 to 2009. That column work built her public profile well before social media made personal branding common practice.
Building a Media Career
In 2009, Labrecque published Avec Style, a bestselling book that became a reference text used in Quebec fashion schools. The book’s success opened doors to television, and she went on to host fashion programs on Canal Vie, including Secrets de style and Notre Garde-Robe.
She has also worked as a personal stylist for artists, business professionals, and politicians. As she has explained in interviews, dressing a politician or artist for a public appearance calls for the same attention to detail as dressing an everyday client, since every detail of the clothing, hairstyle, makeup, gesture, and posture matters when the message needs to land in only a few seconds. In 2015, she founded the Académie Avec Style to train aspiring personal stylists and offer workshops and conferences to the general public.
The Louise Labrecque Boutique: Boutique Avec Style
In 2022, Labrecque brought her decades of styling experience into a retail setting by launching Boutique Avec Style, often searched online as the “Louise Labrecque boutique” or “boutique Louise Labrecque.” The shop is built around the idea that clothing should work with a person’s real body and lifestyle, not against it.
A Mother-Daughter Partnership
The boutique is a genuine family project. Her daughter, Gabrielle Labrosse, grew up around the fashion world and later studied business and international management at Concordia’s John Molson School of Business, working in business development and marketing in San Francisco before returning to Montreal. In 2022, mother and daughter co-founded the studio-boutique, pairing Gabrielle’s modern business sense with Louise’s decades of styling expertise.
That combination shows up in how the business operates: Boutique Avec Style describes itself as a personalized shopping boutique where a customer’s body shape and real-life needs come first.
What You’ll Find In-Store
The Louise Labrecque boutique carries a broad mix of women’s fashion and beauty products, updated regularly. Based on the shop’s own collections, shoppers can expect:
- Everyday wardrobe essentials such as jeans, tops, and layering pieces
- Dresses ranging from timeless silhouettes to seasonal trends
- Sweaters, jackets, and coats for changing weather
- Beauty items, including skincare, makeup, and body care products
- Seasonal “new arrivals” collections refreshed several times a year
The boutique positions its new arrivals as a way to build looks that feel both current and personal, with collections refreshed each season. This isn’t a boutique trying to be everything to everyone; it’s built around the specific styling philosophy Labrecque has spent her career developing.
The VIAXHO Method and Louise Labrecque’s Books
Long before she opened a physical boutique, Labrecque was developing frameworks to help people dress well without guesswork. She created the VIAXHO method specifically to help women build wardrobes that work for their bodies and lifestyles.
Her written work extends that same practical philosophy:
| Book/Program | Year | Focus |
|---|---|---|
| Avec Style | 2009 | Foundational styling principles, now used academically |
| Secrets de style / Notre Garde-Robe (TV) | 2010–2014 | On-air makeovers and styling advice |
| Académie Avec Style | 2015 | Professional stylist training and public workshops |
| Vos vêtements parlent | 2021/2022 | How clothing choices communicate identity |
| Boutique Avec Style | 2022 | Retail extension of her styling philosophy |
Her second book invites readers to build a wardrobe true to their personality using a simple four-step method that works regardless of age, body type, or budget. That accessibility is a recurring theme across everything she has produced, from her books to her boutique’s product selection.
Louise Labrecque Boutique vs. a Traditional Styling Service
People searching for “Louise Labrecque boutique” often want to know how it differs from booking a one-on-one styling appointment. Here’s a simple comparison:
| Feature | Boutique Avec Style (retail) | Personal Styling Session |
|---|---|---|
| Format | Online and curated shopping | One-on-one consultation |
| Time commitment | Browse anytime | Scheduled appointment |
| Guidance level | Curated collections reflect styling philosophy | Direct, personalized feedback |
| Best for | Building a wardrobe gradually | Solving a specific styling challenge |
| Price point | Retail pricing per item | Consultation fee |
Both options draw from the same underlying approach, so the choice really comes down to whether someone wants guided browsing or hands-on advice.
Frequently Asked Questions
Is Louise Labrecque still doing personal styling? Yes. Alongside the boutique, she continues to work with private clients, including business professionals and public figures, drawing on the same methods featured in her books and TV work.
Who runs Boutique Avec Style day to day? The boutique is a joint venture between Louise Labrecque and her daughter, Gabrielle Labrosse, who handles much of the business and marketing side.
Does the Louise Labrecque boutique only sell clothing? No. Alongside apparel like dresses, jeans, and outerwear, the boutique also carries beauty products such as skincare and makeup.
Where is Boutique Avec Style based? The boutique operates out of Montreal, Quebec, with an online store serving customers more broadly.
Why Louise Labrecque’s Approach Still Resonates
What sets Louise Labrecque apart from many stylists-turned-entrepreneurs is consistency. Her core message, that clothing should reflect who you actually are rather than who a trend says you should be, has stayed the same since her first magazine assignments. That message now shows up in a bestselling book, a training academy, and a boutique built with her own daughter.
For anyone curious about her work, browsing the Louise Labrecque boutique is a practical way to see that philosophy in action rather than just reading about it. Whether you’re after a wardrobe refresh, a new beauty routine, or simply want to understand what decades of styling experience looks like translated into a shopping experience, Boutique Avec Style is worth a visit.
